In this day and age, having good reviews on your property is essential in marketing because it provides social proof of the quality and value of your listing. When potential guests see positive reviews from past guests, they are more likely to trust your listing and choose to book with you.

Good reviews also contribute to your overall rating, which is prominently displayed on your listing page. A higher rating can increase the visibility of your listing in search results and make it more likely to appear at the top of the page.

Additionally, reviews and ratings are used to determine which listings to feature in their promotional materials, such as their newsletters and social media posts. So, having good reviews can lead to increased exposure and bookings for your listing.

Aside from that, with positive reviews, property owners can market the property with the reviews being posted on social media pages and even use them for newsletters and website portfolios! Past guests can also contribute to that by the power of the tongue!

Finally, positive reviews can help build a strong reputation. Getting a negative review affects your overall rating and is very hard to bounce back so be sure to give your guests the best service and even encourage them to give your property a review!